Spitting aggressive rhymes through his tightly-wrapped hoodies, there’s nothing Florida rapper $NOT can’t do–but for all his creativity, the 23-year-old rapper can flat out spit when he wants to. Showing off his rapidfire rhymes over a hyperactive instrumental, $NOT shares “GO!,” his new video single. Faced with PRODUCER’s arpeggiating synths and syncopated handclaps, $NOT attacks the instrumental head on, heeding his own titular imperative as he goes in with fast-paced triplets, swerving from references to Magic School Bus and Malcolm In The Middle to unleashing nonchalantly intimidating stunts. In the video, $NOT cruises through the city with his homies in a canary yellow whip. He survives an encounter with the infamous Chucky The Doll, who enthusaistically joins the rapper’s crew after he decides he could never be as bad as $NOT.
“GO!” is $NOT’s first release since dropping “RED,” a soulfully melodic anthem that shows the rapper’s softer side, and follows in the wake of “Whipski,” a collaboration with Lil Skies with a Cole Bennett-directed music video that racked up over 10 million views. The 23-year-old rapper raised his profile in 2021 after a breakout 2020, making his Billboard Hot 100 debut with his appearance on the GOLD-certified “Tell Em” by Cochise, connecting with Kevin Abstract and slowthai for Abstract’s acclaimed single “SLUGGER,” and earning placements on the cover of publications like Miami New Times, VIPER Mag, KAZI, and PREME. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash, and nearly completed the U.S. leg of his headlining “WORLD TOUR,” which continues through Rolling Loud California in San Bernardino in December and moves across the pond to Europe for a series of dates in 2022. Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of “Whipski,” and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of the “RED” single.
“GO!” is the first glimpse of Ethereal, $NOT’s upcoming album and the sequel to 2020’s successful Beautiful Havoc. The album represents an artistic leap forward for the rapper, and welcomes guests like A$AP Rocky and more. Stay tuned for many more updates about Ethereal, set to release in early 2022 via 300 Ent.
PRAISE FOR $NOT
“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.”
“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.”
– Pigeons & Planes
“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.”
– Miami New Times (cover story)
“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.”
“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.”
– Teen Vogue