NLE Choppa – Set Up Story Pt.1

With more than 5 billion streams, 9 RIAA platinum plaques, and 4 gold ones, 19-year-old Memphis rap star NLE Choppa is in a lane all his own. Performing hit singles from Me vs. Me including “Jumpin” ft. Polo G, “Push It” ft. Young Thug, and “Too Hot” ft. Moneybagg Yo, Choppa’s bringing his magnetic energy and fiery flows to a city near you!

“NLE Choppa feels like a new man and is ready to vanquish all of his demons with the arrival of his latest project, Me vs. Me” – COMPLEX

“NLE Choppa’s ‘Me vs. Me’ Album Raised The Bar” – VIBE

Despite being just 19 years old, NLE Choppa, one of the most electric rappers of his generation, has worked hard to become a pillar of his community. So while there are plenty of numbers that could quantify his success—his 13 RIAA-certified plaques and more than 5 billion global streams—it’s possible he prefers another one: 26 million. That’s how many words the kids at one Memphis elementary school read this year as part of his Needs Learning Everyday challenge. Raised on the city’s East side, Choppa broke through in 2019 with the Platinum-certified “Shotta Flow,” a muscular blend of menace and sheer personality that became his trademark. Since then, he’s garnered acclaim from the New York Times, Forbes, GQ, and Billboard, among other outlets, including XXL, which put him on its 2020 Freshman list. Choppa’s is a unique cocktail of cutting-edge street rap with a pop sensibility, and he drops music at a breakneck pace. But this hardly means he’s stuck on the same ideas. As he’s continued to serve Memphis (see his This Can’t Be Vegan food company), his music dives into his past and psyche, growing more poised and thoughtful seemingly by the month. His latest project, Me Vs. Me, is his most richly detailed yet, tracing the tragic and triumphant arcs he’s seen around him from 21st-century Memphis back to Biblical times. While his serrated style might seem at odds with his open-heartedness off the mic, they are simply different embodiments of the same drive and lust for life.

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