NLE Choppa – I.Y.B.
Memphis rap star NLE Choppa drops a new single entitled “I.Y.B.” on NLE Entertainment/Warner Records today. It also bulldozes the way for the arrival of his anxiously awaited new mixtape, ME VS. ME, on December 19.
As always, he fires off a series of airtight bars punctuated by his quotable wordplay and pummeling cadences. He leans into the production with no shortage of verbal prowess and uncontainable energy, spotlighting the hallmarks of his scorching signature style in the process.
I.Y.B arrives on the heels of “Jumpin” [feat. Polo G]. In just over a week, the track has already generated more than 10 million streams and 6.7 million YouTube views on the music video in addition to inciting widespread tastemaker applause. Stereogum proclaimed, “Choppa can still make hard music, and he shows it on his new single,” and Brooklyn Vegan dubbed it “ominous, jittery.” UPROXX named it among “The Best New Hip-Hop This Week,” and XXL touted it as one of “The Best 13 New Songs This Week.”
“Jumpin” continued a wildly successful year for NLE Choppa. In August he released the hard-hitting “Mmm Hmm,” which followed June’s poignant, introspective “Letter to My Daughter.” On April 1, he dropped his beloved “First Day Out,” a freestyle over SpotemGottem’s “Beat Box.” The video has since achieved 65 million views on Youtube and the track was eventually reissued as an official remix called “Beat Box 4.” Back in January, Choppa dropped “Picture Me Grapin,’” with a video paying homage to Tupac Shakur. The visual was released at 11:11 AM on January 22, playing up Choppa’s fascination with numerology and spiritual enlightenment.
Choppa continues to push himself and the culture forward. He crashed the Top 10 of the Billboard 200 with his 2020 debut album, Top Shotta. He achieved a record run of 24 weeks atop Billboard’s Emerging Artists Chart. To date, he has gathered 5 billion-plus global streams, six RIAA-certified plaques, a spot on the 2020 XXL Freshman list, and a nomination for the 2020 BET Hip-Hop Awards’ Best New Artist and was recently featured on Billboard’s “21 Under 21″ list.” With “I.Y.B,” Choppa continues his run as one of the most exciting MCs out, in addition to proving his mettle as a worthy collaborator. Get ready for ME VS. ME now!
ABOUT NLE CHOPPA
With poise, charisma, and cleverness way beyond his years, 19-year-old NLE Choppa burst onto the scene and immediately grabbed our attention and captured our hearts. Choppa has amassed over 5 billion global streams across platforms and more than 1.4 billion YouTube views while gaining a cult following that transcends age and socioeconomic status. Making Choppa the #1 Billboard Emerging Artist. His breakout hit, “Shotta Flow,” has achieved an RIAA platinum certification and more than 176 million views alone for its raw, true-to-life music video, while the remix featuring Blueface has garnered over 276 million views and counting. Additionally, Choppa’s singles, “Camelot,” “Shotta Flow Remix,” and “Shotta Flow 2,” have earned RIAA platinum certifications, while “Shotta Flow 3” “Famous Hoes,” and “Capo” reached certified gold status. His music and charisma have also garnered support from Billboard, The New York Times, Forbes, GQ, Complex, and XXL. As a young boss with street-savvy, Choppa and his family grew No Love Entertainment (NLE) from humble beginnings in Memphis to a burgeoning full-fledged imprint with Warner Records. NLE Choppa continues to take hip-hop by storm and solidify his place as the next global superstar.